Adobe PDF
(989.45 kB)
| Title Details: | |
|
Εισαγωγή νέου προϊόντος-Η περίπτωση της Nike |
|
| Authors: |
Panigyrakis, Georgios |
| Reviewer: |
Theodoridis, Prokopis |
| Subject: | LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > MARKETING AND ADVERTISING LAW AND SOCIAL SCIENCES > ECONOMIC SCIENCES > BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING > BUSINESS ADMINISTRATION |
| Keywords: |
Case Study
Best Practises Branding Corporate Public Relations Brand Public Relations |
| Description: | |
| Graphic Editors: |
Anapliotis, Dimitrios |
| Type: |
Chapter |
| Creation Date: | 18-07-2016 |
| Item Details: | |
| License: |
http://creativecommons.org/licenses/by-nc-nd/3.0/gr |
| Handle | http://hdl.handle.net/11419/6405 |
| Bibliographic Reference: | Panigyrakis, G. (2016). Εισαγωγή νέου προϊόντος-Η περίπτωση της Nike [Chapter]. In Panigyrakis, G. 2016. Επικοινωνία και δημόσιες σχέσεις - Μελέτες περιπτώσεων [Undergraduate textbook]. Kallipos, Open Academic Editions. https://hdl.handle.net/11419/6405 |
| Language: |
Greek |
| Is Part of: |
Επικοινωνία και δημόσιες σχέσεις - Μελέτες περιπτώσεων |